Designing for Trust in an Uncertain World with Margot Bloomstein

Content strategy might sound like a pretty new term, but Margot has been a Content strategist for over 20 years. Although today's teaching is dear to her heart. Her focus is still on self-exploration and having a healthy dose of skepticism. Talking about not trusting others blindly, even in the face of authority telling you not to trust your own eyes.

She also talks about transparency and how that position is uncomfortable for so many companies and brands. Transparency shows authenticity and so does vulnerability, something many brands do not fully embrace. 

Watch this live candid conversation with Margot Bloomstein about transparency, truth, and the love for teaching.

Learn more about the conference at www.frombusinesstobuttons.com.