Everything started with a dream to change the world for the better

In 2002, inUse founders sat around the kitchen table and discussed why so many digital projects didn’t end up in a way they wanted to. Why they always cost more than predicted, took three times as long to execute and that they seldom gave the effects you imagined in the beginning.

From this frustration and customer’s disappointment, the idea of changing the tech industry for the better was born. A dream to find ways to build digital systems that work in practice, not only as an idea or in a project plan.

Kitchen table

The kitchen table, where a dream of bigger impact was born.

Today, 18 years later, we can proudly say we are on a path of reaching our dream. We still got a lot of work left, but we’re enjoying the ride.

We try to calculate how many people’s life we affect with the digital services that we provide. Today that number is close to 250 million people, This is all thanks to the fantastic people of inuse and the culture that is deeply embedded in the company.

Sara Lerén at inUse

At inUse we don't believe in UX unicorns, we believe in collaborating and sharing knowledge. In practice, that means I'm never alone in an assignment because I can always reach out and get help. It also means that my own experience can come in handy in multiple ways, and it's very gratifying to be able to help colleagues out when they need it.

— Sara Lerén, Director of Sustainable Design

the work we do

Design with an impact is born in the interaction between design and human behavior. This is our home court - and the key to increased profitability and long-term sustainability for you.

What we provide

Identify opportunities

We guide you to make the right strategic decisions.

  • Impact mapping
  • User & field research
  • Market research
  • Service design
  • User testing
  • Usability research & tests
  • Insight presentations
  • AI & data-driven service experience

Impactful experiences

We create top tier Strategy, design and development guided by form, function, and business needs.

  • Ideation
  • Copywriting
  • UI/UX design
  • Brand
  • Art direction
  • Typography
  • Photography & video
  • 2D & 3D animation

Mobilizing organizations

Support your organization to steer towards customer centricity and impact.

  • Content strategies
  • Strategy
  • Design systems
  • Front-end development
  • Education & coaching

What we stand for 

In a world full of injustice, we want to make a difference. This applies to both the projects that we do, but also the values that we have.

We are

  • Facilitating change
  • Valuing health & well being over profit
  • Valuing clients as our long time partners
  • Constantly reflecting and improving
  • Having fun at work
  • Sharing — sharing is caring

We are not

  • Working overtime
  • Judging people based on looks and background
  • Married to hierarchies
  • Trying to please everyone
  • Being too serious at work
  • Sacrificing climate for comfort