Everything started with a dream to change the world for the better

inUse was born out of the frustration that the vast majority of digital projects weren’t ending up the way you wanted. Why they always cost more than predicted, took three times as long to execute, and why they seldom made the impact you imagined in the beginning

Out of the ashes of dissatisfaction and disappointment, inUse arose with the idea of changing the tech industry for the better. A dream to find ways to build digital products and services that work in practice, not only as a project plan. We did it to make a change, to make a difference.

Kitchen table

Today, 20 years later, we are focused on all things experience. But we are not content, not yet satisfied. We are still learning from each project and every individual we meet. Constantly evolving, embracing new ideas, and methods. All thanks to the fantastic and playfully inventive people of inUse and the culture that is deeply embedded in the company.

Because inUse is not just a company. It is an idea. The idea that design can make an impact. For people, business and society.

Sara Lerén at inUse

At inUse we don't believe in UX unicorns, we believe in collaborating and sharing knowledge. In practice, that means I'm never alone in an assignment because I can always reach out and get help. It also means that my own experience can come in handy in multiple ways, and it's very gratifying to be able to help colleagues out when they need it.

— Sara Lerén, Director of Sustainable Design

the work we do

Design with an impact is born in the interaction between design and human behavior. This is our home court - and the key to increased profitability and long-term sustainability for you.

What we provide

Identify opportunities

We guide you to make the right strategic decisions.

  • Impact mapping
  • User & field research
  • Market research
  • Service design
  • User testing
  • Usability research & tests
  • Insight presentations
  • AI & data-driven service experience

Impactful experiences

We create top tier Strategy, design and development guided by form, function, and business needs.

  • Ideation
  • Copywriting
  • UI/UX design
  • Brand
  • Art direction
  • Typography
  • Photography & video
  • 2D & 3D animation

Mobilizing organizations

Support your organization to steer towards customer centricity and impact.

  • Content strategies
  • Strategy
  • Design systems
  • Front-end development
  • Education & coaching

What we stand for 

In a world full of injustice, we want to make a difference. This applies to both the projects that we do, but also the values that we have.

We are

  • Facilitating change
  • Valuing health & well being over profit
  • Valuing clients as our long time partners
  • Constantly reflecting and improving
  • Having fun at work
  • Sharing — sharing is caring

We are not

  • Working overtime
  • Judging people based on looks and background
  • Married to hierarchies
  • Trying to please everyone
  • Being too serious at work
  • Sacrificing climate for comfort